Press Release Summary: Apeejay Institute of Mass Communication (AIMC) was established in 2003 under the aegis of the reputed Apeejay Education Society. AIMC has today emerged as one of the best media institute
Press Release Body: TAM CEO gives tips on garnering TRPs
New Delhi, August 14, 2008 - Studying audience behavior for the segment your program targets is the key to improving viewership ratings, said Mr. LV Prasad, CEO of Television Audience Management (TAM). He was addressing the students of the new batch of Mass Communications and Management at the Apeejay Institute of Mass Communication in the city. As an agency that looks into television audience, the TAM head advised students that building interest factors in the programs and differentiating from look-alike channels were crucial factors.
Giving his valuable insights, he referred to the wedding of Bollywood celebrities - Abhishek Bacchan and Aishwarya Rai - which was emulated by the popular television serials being aired around the same time to boost their TRPs. Another example was of the highly popular incident of a small child, Prince, which had the entire country glued to their TV screens for nearly two days. The success of the coverage was due to the camera inside the well, which captured the emotions of the child.
Apeejay Institute of Mass Communication (AIMC) was established in 2003 under the aegis of the reputed Apeejay Education Society. AIMC has today emerged as one of the best media institute and offers courses in TV and Radio Production including News reporting & Anchoring, Advertising, Public Relations, Event Management and Print Journalism.
Prof. Ashok Ogra, Director, of the Institute said, "We are pleased that Mr. Krishnan has visited our institute and shared his valuable insights with the students and faculty. Such initiatives are past of our endeavor to expose our students to experts so that they may learn from their real world experiences."
About Apeejay Education Society The Apeejay Education Society (AES) was set up in December 1967 at Jalandhar. AES is a constituent unit of the industrial house Apeejay Stya. The major objective of the AES is to provide educational facilities to students irrespective of gender or age. At its inception, it had decided to set up educational institutions - schools for imparting primary and secondary education, colleges for imparting higher education in graduate and post graduate levels, technical institutes for providing technology based courses and professional institutes for offering courses on communication, computer sciences and management. AES runs 13 schools and 13 institutions of higher learning across the country.
The Apeejay Educational Society is in the process of being recognized as a deemed university.
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